Archive Episode Twenty Six

Running a Christmas Business || Polar Post

 We might be starting to see hints of spring, the birds are singing, daffodils are everywhere and we can start to enjoy the British debate of whether or not to wear a coat but today we are talking all about Christmas!

Last Christmas I discovered, rather late to the party, the wonderful Polar Post. I am frankly obsessed with the idea, the product and the founder Charlotte Wood. 

Charlotte is that perfect combination of whimsy, wit and red lipstick. Just right to run Polar Post. It is the original, award winning scribed letters from Father Christmas sent by magic. Charlotte and her team of elves help Father Christmas to deliver letters. And these aren’t just any letters.

 
Image Credit: Polar Post

Image Credit: Polar Post

Image Credit: Polar Post

Image Credit: Polar Post

Image Credit: Polar Post

Image Credit: Polar Post

 

 

They are works of art to be cherished for years and years, tied up in ribbon and read over and over until the paper thins and your children are grown. It strikes me that this is more than just a moment of magic. The way we communicate in our lives has changed beyond recognition and, for me, Polar Post brings something of that intentional, time consuming letter writing of soldiers in wartime, of 1970s fan letters to rockstars, of eager eight year olds and Blue Peter, of Poirot and his telegrams, of the residents of Charleston Farmhouse. It is nostalgia in its best possible form. 

And today, we are lucky enough to explore the delights of running Polar Post and of the challenges and opportunities in running a Christmas business. 

 

 But before I go any further, I would just like to add that if you are currently in the presence of any little believers, please do be aware that Charlotte might, if we are really good, share some of the secrets of the North Pole! 

I absolutely loved hearing Charlotte’s story and hope that you will too - please do rate, review and share with your friends!

 
 
Being protective of your own Christmas would be the best advice that I could give anyone running a Christmas business. If it is going to succeed as a business, you have to retain the love of that time of year. If you lose that magic, you’ve lost it for everyone and you just can’t fake that magic.
— Charlotte Wood
 
Image Credit: Polar Post

Image Credit: Polar Post

 
Previous
Previous

Rachel Entwistle

Next
Next

Aimee Farrell