Most, many or all of us will have interacted with Cath Kidston's products, story and style at some point. It is certainly a story of creativity, of joy, of home, of both a fresh approach and a sense of nostalgia; it is a jewel in the crown of British design. It’s one that expands across the decades, across the globe, across changing styles and trends, across different ways of building brands and doing business. Today we are in the presence of hard won wisdom and someone who has sustained her creativity, and commercial success, for the long term. This is a story that we can all learn a very great deal from.